So now that my load is lighter, I’m focusing in on new goals. I’m ramping up loom production and working on publishing a new CraftSanity magazine. Creating a magazine is just as challenging as I expected, but I’m plugging away enjoying the slow climb up the side of a very tall mountain. I’m learning the print shop lingo and crunching numbers a lot.
Today I sent out the first wave of advertising pitches and I believe the stars will align. I don’t have a sales bone in my body, so this part of the project is the most difficult for me. Fortunately, this project is personal, so I don’t have to “sell” it. I believe in it to my core, so I’m just putting it out there in a very low pressure way and trusting that the right people will come along and join me on this journey. I have no idea what exactly is going to happen next and I find that quite exhilarating.
Here’s what I know for sure:
The first issue of the CraftSanity magazine is set to launch next month. It will be distributed in a small print run (500 to 1,000 copies) and to a broader online audience in a pdf format that will link readers directly to advertiser websites. I’m marketing the publication to my existing global CraftSanity podcast and blog audience and beyond. The print publication is going to be 8×8 inches square, the pdf version will be formatted for reading on computer and iPad screens. It will contain articles, interviews, project tutorials, a gift guide, recipes and more.
The theme is Winter and I’m going for a cozy feel. So you can expect to see sewing, quilting, embroidery, crochet, knitting and more. (Of course, if I don’t sell enough ads my grand plan is obviously subject to change. Just saying.)
If you want to advertise, submit a product for review, or be part of this new CraftSanity adventure in some other way, contact me.
This could be awesome. : )
P.S. Speaking of awesome adventures… if you live in West Michigan and are up for a fantastic physical challenge of mind, body and spirit, you should consider applying for the 2011 Fifth Third River Bank Run 25K Road Warrior Team. I was on the team last year and had a blast. It’s a life-changing experience and so worth all the hard work. Read more about the training program here and apply online for a chance to make the team. The deadline to apply is Oct. 18. YOU CAN DO IT!!!!