CraftSanity Episode 114: Wendy Mullin Tells the Story of How She Built Her Brand, Built By Wendy

by jennifer

Before the world recognized Wendy Mullin’s Built By Wendy clothing label, she was just a girl sewing her heart out hunched over a machine stacked up on milk crates. She cut her fabric on the floor of her cramped apartment and worked at record stores to pay the bills. And long before she started calling herself a designer, she had become one.

On this episode of CraftSanity, Wendy shares the inspiring story of how she built her own creative business one design  at a time. Originally from Chicago, Wendy is now one of New York’s most established independent fashion designers. She sells her Built By Wendy line at her two retail stores in New York, at boutiques across the country and online.

Budding designers got to know Wendy when she released her first book “Sew U” and follow-up book “Sew U Home Stretch.” Her third book, “Built by Wendy Dresses: The Sew U Guide to Make a Girl’s Best Frock.” just came out and demystifies the satisfying art of making a fun and flattering dress.

Tune in and get inspired to build yourself a brand new frock.

Sponsor Appreciation!

A special thanks to Wen the talented creator of Sora Designs, vintage inspired jewelry designs for supporting this episode of the CraftSanity podcast.

Wen recently quit her day job as a social science researcher and now she’s following her passion to create. Read more about her new adventure on her blog.

Shop her lovely designs at and sign up for a chance to win gift certificates to her shop on her Facebook fan page. All the best to you, Wen!


Leave a comment about your dress sewing adventures and enter to win a copy of “Built By Wendy Dresses: The Sew U Guide to Making A Girl’s Best Frock.” The deadline to enter is April 30. Good luck every one!

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Buy a CraftSanity T-shirt or sponsor an episode. Also, check out my etsy shop to see my handmade line of wooden peg looms.

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