CraftSanity Podcast Episode 177: Valerie McKeehan discusses her handmade business and new book, ‘The Complete Book of Chalk Lettering: Create & Develop Your Own Style.’

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All photos courtesy of Valerie McKeehan.

On this episode of the podcast, artist and author Valerie McKeehan tells the story behind the 2012 launch of her Lily & Val hand-lettered art business that now employees both her and her husband full-time.Valerie-McKeehan

Val, 31, of Pittsburgh, Pennsylvania stopped off at CraftSanity as part of her blog tour to promote her inspiring book “The Complete Book of Chalk Lettering: Create & Develop Your Own Style,” (172 pages, $19.95). This book is unique in that it includes chalkboards to practice on. (The inside front and back covers double as writing surfaces.)

Chalk Lettering 3DA self-taught hand-lettering artist, Val walks readers through the process with photo illustrated lessons on how to write messages using popular fonts and then eases them into experimenting with chalk dust as a shading technique to add dimension.

Readers also learn how to embellish hand-lettered works with banners, frames, fourishes and more. But before she launches readers into any of this, Val shows them how to condition their chalkboards and sharpen their chalk.

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And no matter what kind of handwriting you have, Val presents her hand-lettering techniques in an empowering way so even those with less-than-awesome penmanship can join in the fun. Instead of stressing over writing in a beautiful script, Val teaches budding hand-lettering artists to approach the process by drawing the shapes of the letters and building decorative text art one simple step at a time.

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So grab a project and settle in to listen to Val’s story.

Want to learn more about Val and her book? Check out the rest of Val’s Blog Tour below:

Dec 8 Arrow and Lace Designs
Dec 9 Girl Inspired
Dec 10 Handmade Mood                   
Dec 11 Rad Mom Cool Kid
Dec 14 Flax & Twine                   
Dec 16 Jaco’lyn Murphy Designs
Dec 17 A Little Craft in Your Day                  
Dec 18 Craft Gossip                  
Dec 21 Nearly Crafty                
Dec 22 CraftSanity                  
Dec 28 Canary Jane                  

ENTER TO WIN: Leave a comment below about your fondest chalkboard memory and enter to win a random drawing for a copy of Val’s book. The deadline to enter is Dec. 29, 2015.

Thanks to the podcast supporters
Thanks to ACS Home & Work for being a longtime podcast sponsor and also thanks to my Patreon sponsors for helping me keep this show going. I couldn’t do this without your support.

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PastedGraphic-1IN OTHER NEWS

I’m will be podcasting from the Midwest Craft Con Feb. 19-21, 2016, at the Hyatt Regency in Columbus, Ohio.

Tickets are on sale now! I hope to see you there! :)

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